Welcome to the intersection of experience and innovation— Microsoft's Connected Experiences—where experiences turn into lasting memories. Take Mila's grandpa here for example… As one of Burnley's previous Kit Managers, Grandpa is a super fan. He dreams of going back to Turf Moor, but it's oceans away, and there hasn't quite been an opportunity—until now. A social post made in passing by his granddaughter goes viral and is then captured in Microsoft’s cloud. See what happens next…

Using Microsoft's technology stack, trends in social listening and alerts in supply chain data drive insights for Burnley's marketing department. The team uses Copilot to connect on the campaign, leveraging AI to produce content and routing it for automated brand approval to pull off a timely launch. While Mila’s still thinking about how to get Grandpa to Turf Moor, she gets a promotional campaign to purchase tickets! See what happens next…

With the help of Bing AI Chat, Mila and Grandpa are able to get their tickets, flight, and accommodations ready for the big day! And to put Grandpa's mind at ease, Mila calls Burnley using the Digital Contact Center Platform to arrange accessible seating. The call center representative notes Grandpa's history with the club and comps the tickets! She even includes a note for the Director of Fan Experience to make their experience one to remember. See how…

Microsoft’s customer insights portal helps the Director of Fan Experience connect the dots to create a special experience for Mila and her Grandpa. As the cherry on top of an already-great experience, the Burnley team wants to recognize Grandpa as Burnley's past Kit Manager. See how…

With Microsoft technologies, Burnley FC creates an unforgettable experience for Mila and Grandpa, bridging the past and the present. Their journey showcases the power of connected experiences, technologies, partners and data to create memories that last a lifetime.